![]() “There are not as many good biopics as one would imagine because of the formula.” “We’re both not huge fans of generic biopics because they’re almost like a passion play – station after station after station,” Schmied adds. Anyone in Austria can vote on which day he/she wants to make free calls with Telekom Austria.Schmied and his wife and writing partner Elisabeth Schmied met with Klammer and won him over with their take on his story. The campaign will take off under the motto "All of Austria Votes". The campaign will be accompanied by strong sales promotions and intensive online marketing measures. The new advertising offensive, internally called the "I want" campaign, counts on printed media and posters for its media strategy, as well as short TV and radio commercials, which will be used more frequently and flexibly than previous adverts. And for this we supply the customer with security, stability, the latest technology and service quality," Fischer continues. "We don't offer the cheapest price, but it is an inexpensive price. In addition, customers should recognize the value of an ideal value-for-money-ratio. Fischer is convinced that: "This will be a surprise to both customers and the telecommunications branch alike." With the new advertising campaign Fischer wants to finally make a positive correction to what the public conceives Telekom Austria services to cost. To some extent offers by Telekom Austria will be brought to the customers' attention via new sales channels and cooperation partners at unusual points of sale, where telecom products have not been sold up to now. ![]() What counts for the customer now is only the "here and now" wish, for example they immediately want to pay less, never want to have to wait for something or constantly want to be pampered and wooed. The transformation of the consumer's view has an enormous impact, especially on the telecommunications market. The New Advertising CampaignThe Board member responsible for marketing and sales of all of Wireline, Rudolf Fischer, has defined a clear sales and efficiency strategy for advertising, whereby the focus is on customer perspectives and wishes. Jet2Web was an important factor in stock market communications and strengthened Telekom Austria's image with the attributes innovation and modernity. Jet2Web, the previous umbrella brand, will only be used for actual multimedia activities and will replace the portal name speed.at. However, in connection with the new umbrella brand, a recognizable affiliation with Telekom Austria is also being elaborated. In the future Mobilkom Austria will also have an independent market presence. This will enable the company's new corporate identity to be financed from the current marketing budget. The new logo will be incorporated into the advertising campaigns planned for product advertising. Introduction of the new corporate identity will not affect costs, as no CI-specific communications campaigns are planned. And these values are communicated by the brand name Telekom Austria, which has one of the highest recognition ratings in Austria at 99% (April 2002). A further important motive for redesigning the corporate identity is that after the turbulences in New Economy, customers are again focusing on values such as stability, trust, security and competence. This is why we are again making our name and company personality the core element of the new umbrella brand," explains CEO Heinz Sundt at the presentation of Telekom Austria's new brand architecture and advertising campaign. As the market leader we offer telecommunications in and for Austria. Telekom Austria is a brand name that expresses everything essential.
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